App store metrics cheatsheet

app store metrics

App store metrics are an important tool for marketers. They help you understand how well your app is doing, and where you can improve it. The number of downloads, installs, and sessions are some of the most popular app store metrics out there. But what are they? How do they work? And which one should we focus on as an indicator of success? In this article we will take a look at all these questions and more.

App Store Metrics

App store metrics are important for app marketing. They help you understand how your app is doing, what it needs to improve, and where it’s going. There are many different types of app store metrics that can be used to measure success of your campaigns or apps. Some are more important than others but all of them should be considered when measuring performance on the app stores. Thanks to 1LINK.IO’s service you are able to track the effectiveness of any marketing campaigns.


The number of times an app has been downloaded and installed. If a user downloads the same app multiple times, this value will increase.


Sessions are the number of times a user opens the app. This is a good indicator of user engagement, as it shows that people are returning to your app and interacting with it.

It can be used to measure the success of an app marketing campaign or update by tracking if sessions increase after running ads or releasing an update.


Retention is the percentage of users who have used your app more than once. It’s a measure of user engagement and loyalty, as well as a way to determine user satisfaction with your product.

This metric tells you if people are sticking around long enough to get value from what you’re offering them. If they do, then it means that there’s something about what you’re doing right! Your retention rate will be higher than other apps in its category–or at least comparable ones–and that’s good news for both developers and marketers alike because it shows us which features we should continue developing further (or killing altogether).

DAU/MAU/WAU (Daily Active Users, Monthly Active Users and Weekly Active Users)

You can use DAU, MAU and WAU to get a better understanding of the health of your app.

  • DAU: The number of users who use an app on a daily basis

  • MAU: The number of users who use an app on a monthly basis

  • WAU: The number of users who use an app on a weekly basis

App Store metrics are important, but they’re not the only thing you need to worry about. What really matters is how your app performs on the market and whether it’s meeting its goals. To do this, you need to look at all these different metrics together so that you can see what works best for your app.